Fair warning: I ask a LOT of questions. About your ads, your numbers, your customers. It'll feel a bit like an interview.
What's eating your money
We go through your ads together and I point at whatever's costing you the most.
What's possible (and when)
What I think your ads could do, and how long it'd take. Ads need testing. If someone promises you results by Friday, ask them which Friday.
Yes or no
Can I help you or not? You'll hear it before we hang up. Not in some vague "let me get back to you" email three days later.
What to bring: your best ad (or the fact you don't have one yet) and a rough idea of what you spend a month.